The Changing Game of Distribution | Short of the Week

The Changing Game of Distribution | Short of the Week: This year marked an interesting milestone for the Oscar nominated animated short films. For the first time in recent memory, people actually watched them. On January 29th, my Facebook feed blew up with posts about a short film—that’s right, a short film! Disney kicked off a decidedly unusual trend when it released its Oscar-nominated short Paperman online. Soon, others followed suit—Head Over Heels and Adam and Dog hit the internet within the week. Suddenly, an award category usually only visible by a very select few could be seen by the masses.